Run your website through a validation program
- A free validation checking service is available at http://validator.w3.org/. Simply copy the URL for each page of the website (i.e. the “http://www” address) into the space provided and click “check” to activate the validation process. A report on the accuracy of the code used for your site (including an error report) will be generated in a few seconds.
- Arrange to have all errors corrected as failure to do so can adversely affect search engine rankings and can cause partial or total display errors on some browsers.
Do search tests on Google and other search engines
- Make searches for your site through Google and other search engines using keywords that you would expect potential customers to use when looking for the products and services you sell; i.e. keywords for the type of product or service and the locality, rather than the name of your business (as a search for your busines name will invariably rank you at the top).
- Ascertain how highly you rank in searches relative to your key competitors for all the keywords that potential customers are most likely to use for searches (including the primary keywords listed at the top of the source code for your website and the sites of key competitors).
- Take note of competitor sites that rank above yours, and arrange for modifications to your site to lift your rankings.
- Take note of competitor sites that strike you as more appealing than yours, and arrange for modifications to your site to improve its appeal.
- Take note of competitor sites that load more quickly than yours, and if yours is materially inferior, arrange for modifications to your site to improve its loading speed.
- Take note of competitor sites that have superior features to yours, (particularly in such areas as online transactions, customer database name registration initiatives and user friendliness) and if yours is materially inferior, arrange for modifications to your site to improve it.
Why consider a WordPress or other “CMS” website?
- If you want your website to match or outperform those of your competitors in the long term, it is going to be necessary to implement an ongoing programme of renewing the site’s content with information that results in regular repeat visitors. This is possible with a traditional site, but is significantly more cost effective if the administration can be done in-house using a content management system.
- Some of the most effective content update strategies adopted by our clients involve:
• Posting of at least monthly news articles on their websites,
• Distributing regular eNewsletters that contain links back to the website (thereby generating more visits),
• Posting special offers on the site (and in newsletters) from time to time,
• Uploading reports and information that potential visitors find really useful and that encourage repeat visits,
• Displaying a calendar of upcoming events,
• Displaying RSS feeds of relevant articles from other publications and websites.
- Most of our clients choose to run with WordPress websites because WordPress is the largest of the CMS providers (all of which can host blogs), is free to download and relatively simple to set up, offers the greatest number of free features and plugins, is continually refined for new technological initiatives and new hardware launches, and is relatively easy to administer.